ClickFunnels is an all-in-one tool from US marketer Russell Brunson that offers you all the important functions and services to market your products online. Web hosting, landing page software, split testing software, affiliate tracking software, email autoresponders and much more is included in this great package.


ClickFunnels can save you over $ 1000 a month by replacing a multitude of different tools. Instead of buying all tools individually, with ClickFunnels you have a complete package with all the important functions.

Explanation – what is a funnel?

What exactly is the difference between an ordinary website and a sales funnel you might ask yourself. Here is an attempt at a small explanation based on ClickFunnels:

The software was specially developed for entrepreneurs and online marketers who are not programmers themselves and therefore cannot program. The tool allows you to easily create beautiful websites within a sales funnel. And it works like this:In this context, a funnel is an online sales process through which a website visitor is guided step by step, and this is as simple and clear as possible, so that they are not confused or overwhelmed and the process then aborts.

In this way you can show your customers the solutions, products or services that they need to solve their respective problems.

If the visitors to your website leave it, you can still stay in contact with them, which is also part of a funnel.

From a technical point of view, a sales funnel is a series of individual pages through which the visitor is led through to the conclusion of the sale. It can look like this, for example:

A visitor comes to a landing page where they can enter their email address in order to receive a free eBook or something similar. In addition to the eBook, they will then receive a link to a sales page by email. A video course is sold on this with the help of a video. If the visitor buys the product, he becomes a customer. After the sale, he receives another offer, a so-called upsell. The product is then delivered, for example by giving the customer the access data to the member area in which the video course is made available.

Your own sales funnel

Create your own sales funnel in 3 easy steps:

Step 1: Choose your sales funnel

At the beginning you choose the type of funnel you need to sell your products or services. Ready-made, extensively tested and optimized templates are already available here. So you can generate traffic for your website directly. You have the opportunity to test it completely free of charge for 14 days. In addition, you get 6 pre-made funnels as gifts: Best Seller Book Funnel, Product Launch Funnel, Perfect Webinar Funnel, The “Real Stuff” Funnel, Fishbowl Funnel and Network Marketing Bridge Funnel.

Lots of templates are waiting for you. Each template can also be revised again and specially adapted to your needs. There are plenty of options available to you to customize your funnel exactly according to your wishes.

Step 2: choose your design

In the second step, you can choose a design that corresponds to your ideas and fits your website. Here, too, there are numerous high-quality templates, so all you have to do is access them.

Step 3: customize your page

You can easily make your adjustments using the drag & drop editor. Each element can be moved or added with just one click. The created pages are automatically responsive and therefore compatible with all mobile devices. With a click on the button, the funnel is completely finished and ready for use.

ClickFunnels can do that


ClickFunnels is available in 2 different versions: ClickFunnels Standard and Full ClickFunnels Suite.

ClickFunnels Standard

  • Hosting
  • Unique visitors per month: 20k or unlimited
  • Landing Page Builder
  • Drag & Drop Page Editor
  • Selling products / services
  • Simple WYSIWYG editor
  • Mobile Responsive Pages
  • Professional themes & templates
  • A/B Split Tests
  • Complete Pages & Funnel Builder
  • One Click Upsells / Downsells
  • Webinar Funnels
  • Membership Pages
  • 2-step optins
  • Instant Optins
  • ClickPops
  • Text optin
  • Conversion tracking & statistics
  • Create your own page templates
  • WordPress integration (via plugin)
  • International currencies
  • Easy e-mail integration of external services
  • Drag & Drop Funnel Organisation
  • Easy duplication of pages
  • Share your funnels with others
  • Custom Webhooks
  • Unlimited optin contacts
  • Email Optin Form Builder
  • Individual SEO, meta, keywords
  • Individual domains
  • Follow-Up E-Mails
  • Digital Asset Delivery

ClickFunnels Platinum

(Full ClickFunnels Suite)

All functions of Standard plus …


  • Contact lists segmentation
  • Unique Social Contact Profile
  • ActionScore Lead Scoring (RFMS)
  • Adv email sequences (autoresponder)
  • No monthly email limit
  • Unlimited text messages
  • E-Mail Broadcasts (One-Off)
  • Complete CRM
  • Marketing automation sequences
  • Action Based Email Sequencing
  • Collect and manage subscribers
  • E-Mail Performance Tracking
  • Lead Scoring
  • Advanced Drag & Drop E-Mail Editor
  • Mobile Responsive E-Mails


  • Affiliate Tracking
  • Multiple Tier Commissions
  • Pay CPA or percent
  • Tracks impressions, clicks, conversions
  • Unlimited affiliates
  • Affiliate clicks / month
  • Affiliate area that can be adjusted “in the editor”
  • Unlimited affiliates
  • Unlimited number of offers
  • Direct tracking (no code required)

Additional features

  • Free weekly Q&A support webinars
  • Page Template Marketplace
  • Monthly / Annual Affiliate Commission: 40%
  • Multiple SMTP
  • Multiple Stripe
  • Multiple Braintree


The ClickFunnels prices are based on the size or scope of the versions. In addition to the free trial version, which can be fully tested for 14 days, there are currently two different packages. The standard version is called Startup and includes all important functions (see list above). If you are really serious, take the Platinum Version (formerly Etison Suite). In addition to the standard ClickFunnels version, it also has Actionetics and a backpack in its luggage.

  • The standard startup version costs $ 97 per month.
  • Platinum (formerly Etison Suite) costs $ 297 per month.

You can check whether the costs are still up to date on the official website:


This is what prominent users say:

Garrett White

Liz Benny

Become an affiliate

As with many other marketing tools, there is also an affiliate program for ClickFunnels. This is interesting because the commission is 40%, which is very high for software and tools. In addition, this is remunerated monthly as long as the referred customer does not cancel. This makes the affiliate program an extremely exciting opportunity to actually build passive income.

On this page you can find out more and register for the affiliate program:


If you no longer need the software, you can cancel ClickFunnels. This is possible at any time at the end of the selected billing period, which is usually monthly.

To do this, simply go to Account Settings in your account and then to Account Billing . There you will find a Cancel My Subscription button . You click on this and then follow the instructions. That is all. The termination is very easy.